|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910876987903321 |
|
|
Autore |
Engle Carole Ruth <1952-> |
|
|
Titolo |
Aquaculture marketing handbook / / Carole R. Engle, Kwamena Quagrainie |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Ames, Iowa, : Blackwell Pub. Professional, c2006 |
|
|
|
|
|
|
|
ISBN |
|
1-282-36501-0 |
9786612365010 |
0-470-27769-6 |
0-470-27643-6 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (286 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Aquaculture industry |
Seafood industry |
Aquaculture - Marketing |
Seafood - Marketing |
Aquaculture industry - United States |
Seafood industry - United States |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. 229-243) and indexes. |
|
|
|
|
|
|
Nota di contenuto |
|
Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user- |
|
|
|
|