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Record Nr. |
UNINA9910865281003321 |
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Autore |
Katsoni Vicky |
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Titolo |
Recent Advancements in Tourism Business, Technology and Social Sciences : 10th International Conference, IACuDiT, Crete, Greece, 2023—Vol. 1 / / edited by Vicky Katsoni, George Cassar |
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Pubbl/distr/stampa |
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Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
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ISBN |
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Edizione |
[1st ed. 2024.] |
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Descrizione fisica |
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1 online resource (1078 pages) |
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Collana |
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Springer Proceedings in Business and Economics, , 2198-7254 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Tourism |
Management |
Marketing |
Business information services |
Tourism Management |
IT in Business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Intro -- Editorial -- Contents -- Tourism and Technology: Current Approaches and Applications in Marketing, Destination Management and Planning -- New Technologies in Health and Safety in Hotel Restaurants During Covid-19: A Systematic Review -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Conclusion -- References -- Big Data Analytics and Its Influence on Revenue Growth in the European Tourism Industry -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Conclusion -- References -- Social Media Analysis of Tourist Perceptions on Physicochemical Water Quality in Laguna de Tres Palos -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Conclusion -- References -- How the Role of Language and the Country of Origin Affects Online Hotel Ratings? Which One Prevails? -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Findings and Analysis -- 5 Discussion -- 6 Conclusion -- References -- Virtual Reality (VR) and Augmented Reality (AR) in Tourism and Hospitality. A Systematic Evaluation -- 1 |
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Introduction -- 2 Literature Review -- 2.1 Augmented Reality (AR) in Tourism Industry -- 2.2 Virtual Reality (VR) in Tourism Industry -- 3 Research Design-Methods -- 3.1 Purpose of the Research -- 4 Results -- 5 Discussion and Conclusion -- References -- OPTORER PPE: A Novel Dynamic Routing and Exploration Service in Outdoor and Indoor Areas of Touristic and Cultural Interest in the Broad Area of Attica -- 1 Introduction -- 2 Service Objectives and Technology Challenges -- 2.1 Service Objectives -- 2.2 Technology Challenges -- 3 System Design, Roles, and Core Functionalities -- 3.1 System Design -- 3.2 Key User Roles -- 3.3 Core Functionalities -- 4 Expected Results and Capitalization -- 4.1 Expected Results -- 4.2 Results Capitalization -- 5 Concluding Remarks -- References. |
Digital Economy and the Regulation of the Sharing Economy in Tourism -- 1 Introduction-Digital Economy and Sharing Economy in Tourism -- 2 Literature Review-Sharing Economy and Legislation Rules -- 3 Methodology -- 4 Results -- 4.1 Registration of Service Provider is a Prerequisite for Market Presence -- 4.2 Regulation of Accommodation in the Sharing Economy in Selected Cities -- 5 Conclusion -- References -- Digital Nomads. The International Experience and the Case of Greece -- 1 Introduction -- 2 The Digital Nomads Phenomenon: Origins and Fast Growth -- 3 The Profile of Digital Nomads -- 4 The Impact of Digital Nomadism on the Society -- 5 The Future of Digital Nomadism -- 6 Digital Nomadism in Greece -- 6.1 General Overview -- 6.2 The Case of the Islands -- 7 Conclusions and Further Research -- References -- The Digital Transformation of Tourism. Case Study of Greek Tourism -- 1 Introduction -- 2 Literature Review -- 3 Research Design-Methods -- 4 Results -- 5 Discussion and Conclusion -- References -- Transformation of Human Capital Strategies Through Digitalization in the Tourism Industry -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussions -- 5 Conclusion -- References -- Social Media and E-Commerce Platforms Purchases Satisfaction -- 1 Introduction -- 1.1 Customers' Expectations from Social Media Purchases vs E-Commerce Websites -- 2 Literature Review and Hypotheses -- 3 Methodology -- 3.1 Survey Instrument -- 3.2 Data Collection -- 3.3 Data Analysis -- 4 Results -- 4.1 Demographics and Hypothesis 1-5 Tests -- 4.2 Hypothesis 6 Test -- 5 Conclusion -- 6 Limitations -- References -- Tourism Digital Transformation and Innovative Travel Facilitation Solutions Based on COVID-19: A Case Study of "Fit2Fly" Testing -- 1 Introduction -- 2 Literature Review -- 2.1 Fit2Fly Definition. |
2.2 The Term "Fit to Fly Test" or "Fit2Fly Test" -- 3 Research Design-Methods -- 3.1 Case Study -- 4 Results -- 5 Discussion and Conclusion -- References -- Exploring the Metaverse in Tourism Literature Using NVivo -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Conclusion -- References -- A Tourist's View of Digital Marketing in Finding Thermal Springs Near Thessaloniki: A Case Study of Lagkada Baths -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Some Advantages and Disadvantages of Digital Marketing on Social Media -- 5 A Few Facts About Tourism in Northern Greece -- 6 Case Study: Lagkada Thermal Springs -- 6.1 Research -- 6.2 Discussion of Research Findings -- 7 Conclusion -- Appendix -- Facebook search results on January 7, 2023 -- References -- Nazaré: From Coastal Cultural Landscape to Unique Tourism Branding -- 1 Introduction -- 2 Nazaré's Tourism Early Image -- 3 Methodology -- 4 Content Analysis Results -- 4.1 Nazaré's Attributes -- 4.2 Nazaré's Potential Attractiveness -- 4.3 Nazaré's Images and Moving Images -- 4.4 Territory's Governance Models -- 4.5 Main Local Actors -- 4.6 Territory's Management Challenges -- 4.7 Ongoing and Future Projects |
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-- 5 Discussion -- 6 Conclusions and Proceeding Research -- References -- Marketing's Impact on Sustainable Tourism: An Empirical Study of Hotel Units in the Northern Region of Portugal -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 4.1 Role of Green Key Certification in Generating Competitive Advantage in the Market and Improving the Company's Image in the Region -- 4.2 Training on Environmental Sustainability for Hotel Staff and Their Contribution to Guest Awareness. -- 4.3 Marketing Strategies Adopted by the Hotel to Attract Green-Friendly Guests Before, During and After Their Stay. |
4.4 Representativeness of "Green Key" Certification in the North Region Compared to Other Regions of Portugal -- 4.5 Other Strategies Adopted by the Hotel to Engage Guests with the Local Community. -- 5 Conclusion -- References -- Digital Marketing and the Contribution to Sustainable Tourism: Case Study of Zakynthos Island -- 1 Introduction -- 2 Literature Review -- 3 Research Design-Methods -- 4 Results -- 5 Discussion and Conclusion -- References -- Evaluation of Hotel Services Utilizing Digital Marketing Strategies in Less Developed Countries Within the Hospitality Industry -- 1 Introduction -- 2 Literature Review -- 2.1 Hospitality Industry Digital Marketing Strategies -- 2.2 Tourism Marketing in LDCs -- 2.3 Digital Marketing in LDCs -- 3 Research Design-Methods -- 3.1 Purpose of the Research -- 3.2 Research Questions -- 3.3 Descriptive Analysis -- 3.4 Data Mining Analysis -- 3.5 Decision Trees -- 3.6 Association Rules -- 4 Results -- 4.1 Sample Characteristics -- 5 Discussion and Conclusion -- References -- Analysis of Facial Expression in Videos Promoting Tourist Destinations -- 1 Introduction -- 2 Literature Review. -- 3 Methodology -- 4 Results -- 5 Conclusions -- References -- Exploring the Impact of Social Media on Tourists' Travel Behavior: A Study of Xiaohongshu in Macau -- 1 Introduction -- 2 Literature Review -- 2.1 Tourism Behavior and Information Needs -- 2.2 Travel Decision-Making and Online Sharing -- 3 Interview Analysis -- 3.1 Design of Interviews -- 3.2 Results of Interviews -- 3.3 Discussion -- 4 Thematic Analysis -- 4.1 Data Collection and Coding -- 4.2 Integrated Analysis -- 4.3 Discussion -- 5 Conclusions -- References -- Hotel Business Strategic Marketing Development in the Digital Era -- 1 Introduction -- 2 Literature Review -- 2.1 Tourism Marketing -- 2.2 Hotel Marketing -- 2.3 Tourist's Decision-Making Process. |
2.4 Digital Marketing in Tourism Business -- 2.5 Social Media in Tourism Business -- 2.6 Facebook -- 2.7 Instagram -- 2.8 TikTok -- 2.9 Twitter -- 3 Research Design-Methods -- 3.1 Purpose of the Research -- 3.2 Research Tool Description -- 3.3 Research Questions -- 3.4 Descriptive Analysis -- 3.5 Sample Characteristics -- 4 Results -- 4.1 [RQ1] Methods for Selecting a Hotel Accommodation Unit? -- 4.2 [RQ2] What is the Extent of Utilization of Digital Tools? -- 4.3 [RQ3] What is the Overall Experience of the Vacation? -- 5 Discussion -- 6 Conclusion -- References -- Linking Destination Attributes and Overall Satisfaction in a Cultural UNESCO World Heritage Site Destination -- 1 Introduction -- 2 Literature Review -- 3 Empirical Research. -- 4 Results -- 5 Discussion and Conclusion -- References -- Gamification: A Development and Promotion Tool for Brasov Tourist Destination -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussion -- 5 Conclusion -- References -- Testing the Relationships Regarding Hotel Guests' Perception of Robots in 4- and 5-Star Hotels, South Africa -- 1 Introduction -- 2 Literature Review -- 2.1 Hotel Departments and Services -- 2.2 The Use of Robots in Hotels -- 2.3 Hotel Guests' Perception of the Advantages and Disadvantages of Robots -- 3 Methodology -- 4 Results: |
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Perception of Advantages and Disadvantages Within Hotel Departments -- 4.1 Results: Advantages and Disadvantages of Robots -- 4.2 Results: Hotel Services to Be Performed by Robots -- 4.3 Correlations Between Advantages and Disadvantages of Robots and Hotel Services to Be Performed by Robots -- 5 Recommendations and Implications -- 6 Conclusion -- References -- Tourism Development and Sustainability -- STDs and SDGs: Smart Tourism and Sustainability -- 1 Introduction -- 2 Theoretical Background: ICT and Sustainability in Tourism. |
2.1 Smart Tourism Destinations (STDs). |
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Sommario/riassunto |
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The book features the first volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to 31, 2023, in Crete, Greece. It showcases the latest research on Tourism Business, Technology, and Social Sciences and presents a critical academic discourse on smart and sustainable practices in the tourism industry, stimulating future debates and advancing readers’ knowledge and understanding of this critical area of tourism business in the post-COVID-19 era. COVID-19 produced dramatic effects on the global economy, business activities, and people, with tourism being particularly affected. The book discusses the resulting digital transformation process in a range of areas, including its effect on the social sciences combined with special forms of tourism. This accelerated digitalization encourages the emergence of new digital products and services based on the principle of flexibility. The book focuses on the knowledge economy and smart destinations, as well as new modes of tourism management and development, and includes chapters on emerging technologies such as the Internet of Things, artificial intelligence, big data, and robotics in connection with various tourism practices. |
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