1.

Record Nr.

UNINA9910863186603321

Autore

Puaschunder Julia M.

Titolo

Behavioral Economics and Finance Leadership : Nudging and Winking to Make Better Choices / / by Julia Puaschunder

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020

ISBN

3-030-54330-7

Edizione

[1st ed. 2020.]

Descrizione fisica

1 online resource (xi, 183 pages : illustrations (some colour))

Disciplina

330.019

Soggetti

Experimental economics

Economics - Psychological aspects

Strategic planning

Leadership

Political leadership

Psychobiology

Human behavior

Experimental Economics

Behavioral Finance

Business Strategy and Leadership

Political Leadership

Behavioral Neuroscience

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Part I: Behavioral Economics -- Part II: Digital Behavioral Economics -- Part III: Behavioral Finance. Part IV: The Future of Behavioral Economics.

Sommario/riassunto

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses



the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.