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1. |
Record Nr. |
UNINA9910861933803321 |
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Autore |
Stopczyńska Kinga |
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Titolo |
Influencer marketing w dobie nowych mediów / Kinga Stopczyńska |
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Pubbl/distr/stampa |
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Łódź [Poland], : Wydawnictwo Uniwersytetu Łódzkiego, 2021 |
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ISBN |
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Descrizione fisica |
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1 online resource (1 p. 232) |
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Soggetti |
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Social sciences |
Economy |
Media studies |
Communication studies |
Marketing / Advertising |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Social media took over not only the leisure time of their users, but also the communication budgets of companies that fit perfectly in their space. They have also become excellent platforms for the development of Influencer Marketing, and the Influencer people themselves grow up to the level of stars in them. Their extraordinary potential could not escape the brand owners for whom Influencers become every day very unique ambassadors, advocates, and in many cases their spokesmen. Influencer marketing is currently one of the most creative communication tools, which, combined with new media, creates an extraordinary value in the eyes of potential and current customers, the originality of which inspires, motivates and creates very specific purchasing activities. It is worth emphasizing that Influencer marketing seems to be unfamiliar with age limits, perfectly managing both the youngest and the oldest groups of its recipients, giving the latter a chance for previously unknown experiences. |
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2. |
Record Nr. |
UNINA9910300641003321 |
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Autore |
FRIESEN JEFF |
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Titolo |
Java I/O, NIO and NIO.2 / / by JEFF FRIESEN |
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Pubbl/distr/stampa |
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Berkeley, CA : , : Apress : , : Imprint : Apress, , 2015 |
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ISBN |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (530 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Java (Computer program language) |
Software engineering |
Java |
Software Engineering/Programming and Operating Systems |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Chapter 1: I/O Basics and APIs -- Chapter 2: File -- Chapter 3: RandomAccessFile -- Chapter 4: Streams -- Chapter 5: Writers and Readers -- Chapter 6: Buffers -- Chapter 7: Channels -- Chapter 8: Selectors -- Chapter 9: Regular Expressions -- Chapter 10: Charsets -- Chapter 11: Formatter and Scanner -- Chapter 12: File System APIs -- Chapter 13: Asynchronous I/O -- Chapter 14: Additional NIO.2 APIs -- Appendix A: Answers to Review Exercises -- Appendix B: Sockets and Network Interfaces.-. |
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Sommario/riassunto |
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Java I/O, NIO and NIO.2 is a power-packed book that is an accelerated guide and reference on buffers, files, sockets, datagrams, and pipe channels as found in the Java I/O, NIO, and NIO.2 reference implementations. In this book, you'll also learn how and when to use selectors, regular expressions, including patterns, matchers and more. You'll learn how to work with Charsets, formatters and scanners. You'll - all in all - learn how to use and apply NIO, NIO.2 and the enhancements available. After reading and using this book, you'll gain the accelerated knowledge and skill level to really build applications with efficient data access, especially for today's cloud computing streaming data needs. |
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