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1. |
Record Nr. |
UNINA9910790520803321 |
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Autore |
Holloman Christer |
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Titolo |
The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / / Christer Holloman |
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Pubbl/distr/stampa |
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Hoboken : , : Wiley, , 2013 |
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ISBN |
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1-118-52451-9 |
1-118-52452-7 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (319 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Internet marketing |
Social media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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part I. Set-up -- part II. Social media strategy -- part III. Social by department. |
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Sommario/riassunto |
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"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and |
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2. |
Record Nr. |
UNINA9910845478103321 |
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Autore |
Poelina Anne |
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Titolo |
Declaration of Peace for Indigenous Australians and Nature : A Legal Pluralist Approach to First Laws and Earth Laws / / by Anne Poelina, Donna Bagnall, Mary Graham, Ross Timmulbar Williams, Tyson Yunkaporta, Chels Marshall, Shola Anthony Diop, Nadeem Samnakay, Michelle Maloney, Michael Davis |
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Pubbl/distr/stampa |
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Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 |
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ISBN |
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Edizione |
[1st ed. 2024.] |
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Descrizione fisica |
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1 online resource (150 pages) |
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Altri autori (Persone) |
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BagnallDonna |
GrahamMary |
WilliamsRoss Timmulbar |
YunkaportaTyson |
MarshallChels |
DiopShola Anthony |
SamnakayNadeem |
MaloneyMichelle |
DavisMichael |
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Disciplina |
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Soggetti |
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Law - Philosophy |
Law - History |
Law and the social sciences |
Peace |
Australasia |
History |
Human rights |
Theories of Law, Philosophy of Law, Legal History |
Socio-Legal Studies |
Legal History |
Peace and Conflict Studies |
Australian History |
Human Rights |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Introduction -- Reflecting on Australia’s Current Legal System -- Personal Stories -- How we Can Change the Current Legal System -- Conclusion. |
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Sommario/riassunto |
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This groundbreaking book delves into the lived experiences and collective wisdom of Indigenous communities impacted by colonialism. Through collaborations with non-Indigenous colleagues, this book seeks to inform current legal practices and advocate for a transformative shift toward justice, equity, and the recognition of First Law and Earth-centered law. By presenting Indigenous stories as case studies and incorporating the collective wisdom gained through extensive discussions and exchanges with non-Indigenous colleagues, the authors highlight the ways in which Australian law falls short in upholding holistic principles and fails to align with First Law and Earth-centered law. The book invites readers to consider alternative legal futures that are rooted in respect, justice, and the well-being of both Indigenous peoples and the natural environment. Through its thought-provoking analysis, literature reviews, and insights from Indigenous leaders, this book serves as a powerful resource for legal practitioners, policymakers, scholars, and anyone passionate about social justice and environmental sustainability. The book aims to ignite meaningful dialogue and inspire concrete actions to address the historical injustices faced by Indigenous peoples while fostering a more inclusive and equitable legal framework for the generations to come. |
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