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Record Nr. |
UNINA9910841440303321 |
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Autore |
Natsuno Takeshi |
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Titolo |
The i-mode wireless ecosystem [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery |
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Pubbl/distr/stampa |
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Chichester, West Sussex ; ; Hoboken, N.J., : John Wiley, c2003 |
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ISBN |
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1-280-27100-0 |
9786610271009 |
0-470-34183-1 |
0-470-85909-1 |
0-470-85919-9 |
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Descrizione fisica |
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1 online resource (191 p.) |
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Disciplina |
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Soggetti |
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Wireless Internet |
Mobile communication systems |
Cell phone services industry - Japan |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 167) and index. |
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Nota di contenuto |
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The i-mode Wireless Ecosystem; About the Author; Contents; Preface to the English Edition; Introduction; 1 A Value-Generating Ecosystem; 1.1 From Concept to Reality; 1.2 An Ecosystem Model that Generates High Added Value; 1.3 DoCoMo's Role in the Ecosystem; 1.4 The User Experience is Critical; 1.5 A Lubricant: The De Facto Standard; 1.6 Another Lubricant: The Experience of Success; 1.7 Why not so Successful Overseas?; 1.8 A Value Chain not Found Elsewhere; 1.9 A Suggestion for Multichannel Television; 1.10 The Ecosystem Idea: An Infrastructure-Type Business Essential |
3.3 Java Opens out Mobile Phone Uses3.4 Setting Mobile Phone Specifications - a la i-mode; 3.5 The Next Evolutionary Step: Born through Positive Feedback; 3.6 Reading in Cards by Infrared; Postscript: Java - Success out of Disaster; 4 Connection with the Real and the Realistic; 4.1 From the Street; 4.2 High Tech? Not Necessarily; 4.3 Printing Service: Step by Step; 4.4 Proven Advantages: Our Tie-Up with |
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Coca-Cola; 4.5 Sega: New Games Using Mobile Phones; 4.6 D2C Builds a Mobile Advertising Market; Postscript: Look-Alikes? PlayStation and i-mode; 5 i-mode and the Battle for Net Supremacy |
5.1 Real Use Begins Now5.2 Untouched Territory for the Internet; 5.3 Where i-mode is Going Next...; 5.4 Progress on the Vertical Dimension Spurs Horizontal Progress; 5.5 AOL Targets Aggregation; 5.6 And Microsoft too; 5.7 Those Who Provide the Circuits: A Hard Life, with No Added Value; 5.8 The Theory of Horizontal Specialization: In Our Interest?; 5.9 Similar, but Different: AOL and Ordinary ISPs; 5.10 Is there an Opportunity for Manufacturers?; 5.11 Fractal Structures: The Internet and the Real World; 5.12 Business Opportunities through Links to the Real World |
Postscript: Justice and Generosity in the IT World?6 i-mode for the World; 6.1 From Japan to a Global-Scale Ecosystem; 6.2 Why Take i-mode Overseas?; 6.3 The Nursery School Model; 6.4 Difficulties in Achieving Consensus; 6.5 The First Step, Customized Straps; 6.6 Early Results of i-mode's Overseas Expansion; Postscript: Marrying off a Beloved Daughter; Afterword; Further Reading; Index |
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Sommario/riassunto |
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i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML). Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i.e. the quickness by which the technology has spread over Japan. In Japan, the number of i-mode users is close to a sensat |
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