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Record Nr. |
UNINA9910841283503321 |
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Autore |
Stern Neil Z |
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Titolo |
Greentailing and other revolutions in retail [[electronic resource] ] : hot ideas that are grabbing customer's attention and raising profits / / Neil Z. Stern, Willard N. Ander |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2008 |
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ISBN |
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0-470-44506-8 |
1-119-19739-2 |
1-281-78807-4 |
9786611788070 |
0-470-39293-2 |
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Descrizione fisica |
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1 online resource (271 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Retail trade - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 231-232) and index. |
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Nota di contenuto |
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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits; Contents; Preface; Introduction: What's Going to Revolutionize Retailing in the Future?; Chapter 1: Inflection Points in Retailing; Chapter 2: Trends Are Inter-connected; Chapter 3: Greentailing 2.0-The Second Generation of Green; Chapter 4: The Consumer's View on Green; Chapter 5: Greentailing in Action-Case Studies; Chapter 6: Putting Green Practices into Action; Chapter 7: The Hot Five-Other Revolutionary Themes in Retail |
Chapter 8: Demographic Shifts Provide Retail OpportunitiesChapter 9: Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits beyond Price; Chapter 10: Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Nonstore Retailing; Chapter 11: Selling Services, Not Just Products; Chapter 12: Brands Going Retail-The Battle for Control of the Customer; Chapter 13: 12 Rules of Successful Retail Innovation; Chapter 14: Looking Back and Looking Forward; Notes; Index |
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Sommario/riassunto |
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An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to gro |
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