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Record Nr. |
UNINA9910841080603321 |
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Titolo |
Fundraising Strategies for the Small Shop |
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Pubbl/distr/stampa |
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[Place of publication not identified], : Jossey Bass Imprint, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (56 pages) |
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Disciplina |
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Soggetti |
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Charities |
Fund raising |
Nonprofit organizations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Getting Started: Basic Fundraising Strategies -- Planning Actions and Analyzing Performance -- Making the Most of Face-to-Face Solicitation -- Building a Robust Annual Fund -- Promoting Major Gifts and Planned Giving -- Winning Support through Direct Mail Solicitation -- Contacting Donors and Prospects by Phone -- Creating Profitable Events and Sizable Sponsorships -- Messaging and Public Relations -- Building a Fundraising Board -- Getting the Most Out of Volunteers -- Leveraging the Power of Social Media. |
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Sommario/riassunto |
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Originally published by Stevenson, Inc. , this practical resource features important fundraising principles and techniques for small charities and nonprofit organizations that do not have the resources to support robust fundraising plans. |
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