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Record Nr. |
UNINA9910840878803321 |
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Autore |
Young Laurie <1955-> |
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Titolo |
From products to services [[electronic resource] ] : insight and experience from companies which have embraced the service economy / / Laurie Young |
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Pubbl/distr/stampa |
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Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
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ISBN |
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1-119-20929-3 |
1-281-84104-8 |
9786611841041 |
0-470-77273-5 |
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Descrizione fisica |
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1 online resource (365 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Customer services |
New products |
Service industries |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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From Products to Services; Contents; Foreword; 1: Why product companies consider service business; 2: Clarifying the strategic intent of the service business; 3: The degree of change needed to set up a service business; 4: First base: gaining a clear perspective of service markets; 5: Creating the services to be sold in the new market; 6: Altering the operations of a product company to provide services; 7: Selling services; 8: Marketing services instead of products; 9: Positioning a product brand in a service market; 10: In conclusion; References; Index |
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Sommario/riassunto |
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During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, |
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