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Record Nr. |
UNINA9910838276803321 |
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Autore |
Alaniz Teresa |
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Titolo |
Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas / / by Teresa Alaniz, Stefano Biazzo |
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Pubbl/distr/stampa |
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Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
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ISBN |
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Edizione |
[1st ed. 2024.] |
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Descrizione fisica |
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1 online resource (185 pages) |
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Collana |
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Future of Business and Finance, , 2662-2475 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Technological innovations |
Consumer behavior |
Marketing |
Branding (Marketing) |
Innovation and Technology Management |
Consumer Behavior |
Branding |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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The challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments -- Process validation: towards the application of E-DI in real design practice -- Emotion-Driven Innovation - The process.-Emotion-Driven Innovation: An Inside-Out Approach to Design. |
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Sommario/riassunto |
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It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need |
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