|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910830833403321 |
|
|
Autore |
Ryans Adrian B. <1945-> |
|
|
Titolo |
Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
|
|
|
|
|
|
|
ISBN |
|
0-470-68761-4 |
1-119-20650-2 |
1-282-34949-X |
9786612349492 |
0-470-74522-3 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (274 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Product management |
Price cutting |
Brand choice |
Brand name products |
Marketing |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the |
|
|
|
|