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Record Nr. |
UNINA9910830730403321 |
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Autore |
Silverstein David <1965-> |
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Titolo |
The innovator's toolkit : 50+ techniques for predictable and sustainable organic growth / / David Silverstein, Philip Samuel, Neil DeCarlo |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : Wiley, , 2009 |
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©2009 |
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ISBN |
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1-281-83697-4 |
9786611836979 |
1-118-25831-2 |
1-61583-470-2 |
0-470-40658-5 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (386 p.) |
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Disciplina |
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Soggetti |
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Technological innovations - Management |
New products |
Corporations - Growth |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth; Contents; Downloadable Exhibits; Preface; Ackowledgments; Introduction: How to Make Organic Growth an Everyday Event—Systematizing Your Innovation Process; Part I: DEFINE THE OPPORTUNITY; Part II: DISCOVER THE IDEAS; Part III: DEVELOP THE SOLUTION; Part IV: DEMONSTRATE THE INNOVATION; Index; |
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Sommario/riassunto |
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An innovation guide for business leaders, managers, and new product developers. The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem |
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