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1. |
Record Nr. |
UNINA9910830494003321 |
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Titolo |
Biosurfactants and sustainability : from biorefineries production to versatile applications / / edited by Paulo Ricardo Franco Marcelino, Silvio Silverio da Silva, and Antonio Ortiz Lopez |
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Pubbl/distr/stampa |
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Hoboken, NJ : , : John Wiley & Sons Ltd, , [2023] |
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©2023 |
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ISBN |
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1-119-85439-3 |
1-119-85437-7 |
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Descrizione fisica |
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1 online resource (322 pages) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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2. |
Record Nr. |
UNINA9910813032803321 |
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Autore |
Schaffer Neal |
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Titolo |
Maximize your social : one-stop guide to building a social media strategy for marketing and business success / / Neal Schaffer |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : Wiley, , 2013 |
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ISBN |
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1-118-75668-1 |
1-118-75663-0 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (224 pages) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Customer relations |
Information technology - Management |
Social media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments. |
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Sommario/riassunto |
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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. |
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