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Record Nr. |
UNINA9910830339403321 |
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Autore |
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Titolo |
Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results |
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Pubbl/distr/stampa |
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[Place of publication not identified], : Jossey Bass Imprint, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (46 pages) |
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Disciplina |
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Soggetti |
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Direct-mail fund raising - Handbooks, manuals, etc |
Nonprofit organizations - Finance |
Fund raising |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet. |
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Sommario/riassunto |
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Originally published by Stevenson, Inc. , this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy. |
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