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Record Nr. |
UNINA9910830104803321 |
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Autore |
Scott David Meerman |
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Titolo |
World wide rave [[electronic resource] ] : creating triggers that get millions of people to spread your ideas and share your stories / / David Meerman Scott |
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Pubbl/distr/stampa |
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Hoboken, N.J., : John Wiley & Sons, c2009 |
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ISBN |
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0-470-45942-5 |
1-282-03078-7 |
9786612030789 |
1-118-25828-2 |
0-470-43045-1 |
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Descrizione fisica |
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1 online resource (224 p.) |
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Disciplina |
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Soggetti |
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Creative ability in business |
Interest (Psychology) |
Internet advertising |
Internet marketing |
Viral marketing |
Word-of-mouth advertising |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories; Copyright; Contents; You (and I) Are Incredibly Lucky; A World Wide Rave; Rules of the Rave; Telling stories; When 7=350,000,000; Tapping the enthusiasm of millions of fans; Advice for generating a World Wide Rave; The World Wide Rave empowers you; You must ignore the old rules of advertising and PR; We are the world; A dream come true; Fear not: You, too, can create a World Wide Rave; Girls Fight Back!; Get out your mobile phones!; Advice for generating a World Wide Rave |
Nobody Cares about Your Products (Except You)Understand buyer personas to trigger a World Wide Rave; I love a good audit; Stupid cancer: I'm Too Young for This!; Advice for generating a World Wide |
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Rave; Forget about your products; Are you a talent fanatic?; Advice for generating a World Wide Rave; How big is your ""world""?; Fear not!; A resume? or an e-book?; Advice for generating a World Wide Rave; What about business-to-business e-books?; How to make your e-book a World Wide Rave; Sex, shaving, and your oral health; E-book your way to fame and fortune |
You can't do that with the Yellow PagesAdvice for generating a World Wide Rave; When not to have sex (in your e-book); A local World Wide Rave; People want to do business with people; No Coercion Required; Unscrupulous marketing techniques; Careful: Dodgy ""viral marketing"" sucks; Ad agencies beware: Your viral campaign may be against the law; Advice for generating a World Wide Rave; Viral marketing is rarely a World Wide Rave; Lose Control; No strings required; A top-ten unsigned band on myspace; Advice for generating a World Wide Rave; The Grateful Dead? or Led Zeppelin? |
A World Wide Rave is not about sales leadsReturn on investment is just an excuse; But we can't do that!; Advice for generating a World Wide Rave; Sold out, so what!; Online video and the World Wide Rave; Let's be honest; Block social media sites at your own peril; Do you trust your employees?; We're talking about people, not technology; IBM's social computing guidelines; New York Islanders win big; Do you work for a company that blocks access?; Put Down Roots; When friends trigger a World Wide Rave; Anyone can trigger a World Wide Rave; Thousands of fans; one random youth soccer team |
Advice for generating a World Wide RaveFacebook applications: Where's your widget?; How many cities have you visited?; Advice for generating a World Wide Rave; Are you on Twitter yet?; Social networking and a World Wide Rave; World Wide Rant: When buzz turns negative; US Airways: Coffee, tea, or a credit card application?; Participating in social media; Preventing a World Wide Rant; How to monitor and participate in social media; Create Triggers that Encourage People to Share; Nothing is guaranteed to be a World Wide Rave; Think like a venture capitalist |
The Venture Capital | World Wide Rave Bell Curve |
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Sommario/riassunto |
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A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave:Nobody cares about your products (except you).No coercion required.Lose control.Put down roots.Point the world to your (virtual) doorstep. You can trigger a World |
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