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Record Nr. |
UNINA9910830046403321 |
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Titolo |
Social Media Communications Technology: Essentials Strategies for Nonprofits and Associations |
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Pubbl/distr/stampa |
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[Place of publication not identified], : Jossey Bass Imprint, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (49 pages) |
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Disciplina |
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Soggetti |
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Nonprofit organizations - Management |
Social media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Social Networking Basics: Facebook, Twitter and LinkedIn -- Organizational Blogs and Online Diaries -- YouTube and Video Documentation -- Pulling it All Together: Social Media Strategy -- Technology to Enhance Real-World Events -- Virtual Meetings and Distance Solutions -- Enhancing E-Newsletters -- Augmenting Fundraising with Social Media -- Online Membership Services -- Specialized and Custom-Built Services -- Case Studies: Ideas Worth Considering. |
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Sommario/riassunto |
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Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. |
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