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1. |
Record Nr. |
UNINA9910458345103321 |
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Autore |
Nair Suja R |
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Titolo |
Consumer behaviour and marketing research [[electronic resource] ] : (text and cases) / / Suja R. Nair |
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Pubbl/distr/stampa |
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Mumbai [India], : Himalaya Pub. House, 2009 |
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ISBN |
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1-64287-570-8 |
1-282-79903-7 |
9786612799037 |
1-4416-7246-X |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (835 p.) |
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Disciplina |
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Soggetti |
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Consumer behavior |
Marketing research |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Consumer behaviour -- pt. 2. Marketing research. |
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Sommario/riassunto |
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PART ONE - CONSUMER BEHAVIOURINTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR CONSUMER MODELLINGPERCEPTIONLEARNINGPERSONALITYATTITUDES AND BEHAVIOUR MOTIVATION INFLUENCE OF SOCIAL CLASS GROUP DYNAMICS & CONSUMER REFERENCE GROUPS CONSUMER DECISION MAKING PROCESSCONSUMER AND THE COMMUNICATION PROCESS CONSUMER SATISFACTION CONSUMER AND RELATIONSHIP MARKETING MARKET SEGMENTATION CONSUMERISM INDUSTRIAL/ORGANISATlONAL BUYING BEHAVIOUR CUSTOMER AND MARKETING OF SERVICESCASESCASE STUDIESPART TWO - MARKETING RESEARCHINTRODUCTION TO MARKETING RESFARCHBASIC CONCEPTS AND RESFARCH DESIGNSOURCES AND COLLECTION OF MARKET INFORMATIONPRIMARY DATA COLLECTIONSECONDARY SOURCES OF DATA COLLECTIONTHE RESFARCH PROCESS ANALYSIS OF DATA AND ATTITUDE MEASUREMENT MEASUREMENT OF DIFFERENCES AND ASSOCIATIONS THE MARKETING INFORMATION SYSTEM INTERNET MARKETING RESEARCH VIEW OF THE TRADITIONAL APPLICATIONS |
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CURRENT AND EMERGING APPLICATIONS OF MARKETING RESFARCH. |
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2. |
Record Nr. |
UNINA9910829937503321 |
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Autore |
Abedin Zainul, MD. |
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Titolo |
ECG interpretation [[electronic resource] ] : the self-assessment approach / / Zainul Abedin & Robert Conner |
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Pubbl/distr/stampa |
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Malden, MA, : Blackwell Pub., 2008 |
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ISBN |
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1-281-06966-3 |
9786611069667 |
0-470-69256-1 |
0-470-76574-7 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (242 p.) |
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Altri autori (Persone) |
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ConnerRobert P |
AbedinZainul, MD. |
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Disciplina |
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616.1/2075470076 |
616.12075470076 |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Rev. ed. of: 12 lead ECG interpretation. 1989. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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ECG Interpretation : The Self-Assessment Approach; Contents; 1 Complexes and intervals; 2 Mean QRS axis determination; 3 The normal electrocardiogram; Self-Assessment Test One; 4 Intraventricular conduction defects; 5 Myocardial ischemia and infarction; Self-Assessment Test Two; 6 Chamber enlargement and hypertrophy; 7 Acute pericarditis; 8 Sinus rhythm and its discontents; Self-Assessment Test Three; 9 Atrioventricular block; 10 Atrial arrhythmias; Self-Assessment Test Four; 11 Supraventricular re-entrant tachycardia; 12 The Wolff-Parkinson-White syndrome; Self-Assessment Test Five |
13 Junctional arrhythmias14 Ventricular arrhythmias; 15 The channelopathies; 16 Electronic pacing; Self-Assessment Test Six; Further reading; Answers to self-assessment tests; Index |
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Sommario/riassunto |
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Accurate interpretation of the ECG is an essential skill for all health professionals. Using a unique self-assessment format, this book presents a comprehensive, incremental approach to ECG interpretation, |
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