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Record Nr. |
UNINA9910829192703321 |
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Titolo |
Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown |
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Pubbl/distr/stampa |
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Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 |
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ISBN |
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1-134-07669-X |
1-281-90131-8 |
9786611901318 |
0-203-88708-5 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (241 p.) |
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Collana |
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Routledge Advances in Management and Business Studies ; ; v.v. 39 |
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Altri autori (Persone) |
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KentTony (A. E.) |
BrownReva Berman <1939-> |
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Disciplina |
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Soggetti |
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Flagship stores - Marketing |
Branding (Marketing) |
Place marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna |
9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index |
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Sommario/riassunto |
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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are |
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