| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910813226603321 |
|
|
Titolo |
Influencing change : : building evaluation capacity to strengthen governance / / Ray C. Rist, Marie-Helene Boily, Frederic Martin, editors |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Washington, D.C. : , : World Bank, , c2011 |
|
|
|
|
|
|
|
ISBN |
|
1-283-06596-7 |
9786613065964 |
0-8213-8497-X |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
xxi, 275 pages : illustrations ; ; 25 cm |
|
|
|
|
|
|
Altri autori (Persone) |
|
RistRay C |
BoilyMarie-Helene |
MartinFrédéric |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Organizational change |
Administrative agencies - Evaluation |
Executive departments - Evaluation |
Bureaucracy - Evaluation |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Leading the change process -- Working towards development results : the case of Sri Lanka / Dhara Wijayatilake -- Capacity building and the evaluation of institutions : the core analytical framework / Eduardo Wiesner -- From project evaluations towards assessing institutional performance / Todor Dimitrov -- Evaluation systems as strategy management tools : building Dubai's institutional learning capacity / Mohammad Jaljouli -- Good practice and lessons learned -- Conceptual framework for developing evaluation capacities : building on good practice and capacity development / Caroline Heider -- Supporting evaluation capacity on environment and development / Rob van der Berg -- Capacity building : the Indian experience / Rashmi Agrawal and BVLN Rao -- Environmental/rural development and food security program in Madagascar / Bali Andriantseheno -- Recognizing "helping" as an evaluation capacity development strategy in South Africa / Stephen Porter -- Capacity building in M&E through the design and implementation of results-based M&E systems : lessons learnt |
|
|
|
|
|
|
|
|
|
|
|
|
|
from Africa, Asia, and Latin America / Gilles Clotteau, Marie-Helene Boily, Sana Darboe, and Frederic Martin -- Postscript : perspectives on the future -- Where is development evaluation going? / Robert Picciotto -- Capacity building and the challenges of development / Elizabeth McAllister -- Perspectives on evaluation capacity building / Steffen B. Nielson and Karin Attström -- Lessons learned in capacity building: where do we go from here? / Stefan Dahlgren. |
|
|
|
|
|
|
Sommario/riassunto |
|
In the first section of this book, four chapters explore how evaluation can influence and interact with the change process in policy and institutional development. Wijayatilake recalls a convincing and riveting story about how evaluation was introduced in Sri-Lanka and what kind of striking results could be achieved in a few years through a progressive pragmatic approach and strong leadership. Wiesner reviews the role of evaluation in the formation of macroeconomic policy in Latin America and outlines the role of demand for improved results and performance and of the accountability from the po |
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910829084103321 |
|
|
Autore |
Safko Lon |
|
|
Titolo |
The Social Media Bible : Tactics, Tools, and Strategies for Business Success / / Lon Safko |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Queensland, : Wiley, 2012 |
|
Hoboken, N.J, : Wiley, ©2012 |
|
|
|
|
|
|
|
|
|
ISBN |
|
1-118-28345-7 |
1-280-59008-4 |
9786613619914 |
1-118-28723-1 |
|
|
|
|
|
|
|
|
Edizione |
[3rd ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (642 p.) |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Internet marketing |
Social media - Economic aspects |
Online social networks - Economic aspects |
Electronic commerce |
Online social networks -- Economic aspects |
Social media -- Economic aspects |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di contenuto |
|
The Social Media Bible: Tactics, Tools & Strrategies for Business Success; Contents; Acknowledgments; Introduction; Part I-Tactics and Tools; Part II-Strategy; The Five Steps to Social Media Success; Social Media Experts; The ROI of Social Media; International Perspective; Chapter To-Do Lists; Part I: Tactics and Tools; Chapter 1: What Is Social Media?; Ask Your Audience; So What Is It?; Why Social Media?; Word of Mouth at the Speed of Light; Other Customers; B2B; Internal Customers; 15 Social Media Categories; Social Networking; Photo Sharing; Audio; Video; Microblogging; Livecasting |
Virtual WorldsGaming; RSS and Aggregators; Search; Mobile; Interpersonal; Credits; Chapter 2: Say Hello to Social Networking; What's in It for You?; Back to the Beginning; What You Need to Know; Life Cycle; Contributing; Dunbar's Number; Social Network Examples; Facebook; What's in It for the User?; What's in It for Businesses?; Common Terms; Profile; Basics; About; Facebook Interface; Privacy Settings; Child Safety; Twitter; How It Works; What's in It for the User?; What's in It for Businesses?; Common Terms; Understanding the Tool; Other; Location-Based Social Media; How It Works |
What's in It for the User?What's in It for Businesses?; Common Terms; Foursquare; Understanding the Tool; Other LBS; To-Do List; Conclusion; Downloads; Credits; Chapter 3: It's Not Your Father's E-Mail; What's in It for You?; Back to the Beginning; What You Need to Know; E-mail Terminology; Spam with Your SPAM?; Spam Filters or Content Filters; Content Really Is King; Tips, Techniques, and Tactics; The 1.54-Second Rule/5.0-Second Rule; Segment to Maximize Conversion; Day Parting Will Get It Read; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 4: The World of Web Pages |
What's in It for You?Back to the Beginning; What You Need to Know; Awareness; Search; Research; Buy; Your Home Page Is Causing You Harm; Design Elements to Consider; Psychological Marketing; It's All about Conversion; B2B Success Metrics; Testing Different Landing Pages; Techniques and Tactics; Trademark Sucks; Keyword Placement; Frames; Flash; Page Titles; Constructing Regional and Local Campaigns; Offline Marketing Strategy; Affiliate Marketing; Website Platforms; In-House-Out-House; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 5: The Internet Forum; What's in It for You? |
Back to the BeginningWhat You Need to Know; Forum Rules and Regulations; Forum Moderator; Forum Administrator; Forum Registration; Forum Post; Forum Member; Forum Subscription; Forum Troll; Forum Spamming; Forum User Groups; Forum Guest; Text Message Shortcuts; Emoticons; Forum Social Networking; Create Your Own Forum Software; Forum Website; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 6: The Ubiquitous Blog; What's in It for You?; Back to the Beginning; What You Need to Know; To-Do List; 50 Rapid Fire Tips for Power Blogging; Conclusion; Downloads; Credits; Note |
Chapter 7: The Wisdom of the Wiki |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly |
|
|
|
|
|
|
|
|
|
|
revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies. |
|
|
|
|
|
| |