Evaluating health promotion programs / / Thomas W. Valente

• Record Nr.: UNINA9910828806703321
• Autore: Valente Thomas W
• Pubbl/distr/stampa: New York, : Oxford University Press, 2002
• ISBN: 0-19-773761-7; 1-280-83506-0; 9786610835065; 0-19-974793-8; 1-4237-7561-9
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (324 p.)
• Collana: Oxford scholarship online
• Disciplina: 613
• Soggetti: Communication in medicine - Evaluation; Health promotion - Evaluation
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Previously issued in print: 2002.
• Nota di bibliografia: Includes bibliographical references (p. 263-275) and index.
• Nota di contenuto: Machine generated contents note: 1. Frameworks, Models, and Rationales, 3 -- Health Promotion Programs, 3 -- Evaluation, 4 -- Frameworks, 9 -- Evaluation Frameworks, 11 -- Summary, 17 -- 2. Health Promotion Interventions, 19 -- Intervention Strategies, 19 -- Program Impact Conditions, 27 -- Summary, 31 -- 3. Behavior Change Theory, 33 -- Theories, 34 -- Perspectives, 45 -- Use and Selection of Theory, 50 -- Summary, 55 -- 4. Formative and Qualitative Research, 57 -- Qualitative Methods, 58 -- Message/Materials Testing, 64 -- Quantitative Formative Research, 65 -- Using Formative Techniques for Outcome Evaluation, 69 -- Summary, 70 -- 5. Process Evaluation, 73 -- Six Points for Process Evaluation, 75 -- Uses of Process Evaluation Data, 78 -- How to Do Process Evaluation, 82 -- Distinction Between Research Types, 83 -- Summary, 83 -- II METHODS, 85 -- 6. Study Design, 87 -- Background, 87 -- Causality, 88 -- Study Validity, 89 -- Study Designs, 96 -- Hypothetical Scores, 102 -- Selecting a Study Design, 104 -- Blinded Studies, 105 -- Contamination, 105 -- Summary, 107 -- 7. Sampling and Sample Size, 109 -- Sample Types, 110 -- Sample Size, 113 -- Power, 117 -- Sample Selection, 120 -- Summary, 121 -- 8. Data Collection and Management, 123 -- ; Construction of Questionnaire or Instrument, 123 -- Interview Methods, 131 -- Response Rates, 133 -- Data Management, 135 -- Combining (Appending and Merging) Two Datasets, 144 -- Summary, 146 -- 9. Univariate Analysis and Scale Construction, 147 -- Univariate Statistics, 147 -- Scale Creation, 151 -- Summary, 162 -- 10. Statistical Analysis, 163 -- Levels of Measurement, 164 -- Statistical Tests, 167 -- Multivariate Analysis, 177 -- Summary, 180 -- III RESULTS, 181 -- 11. Measuring Program or Campaign Exposure, 183 -- Measuring Exposure, 184 -- The National Reproductive Health Program Campaign, 186 -- NRHP Campaign Exposure, 191 -- Ringers, 196 -- Campaign Recognition by Sociodemographic Characteristics (Bivariate and -- Multivariate), 199 -- Exposure Data for Phase II of the National Reproductive Health Program, 201 -- Exposure Data in the Panel Sample, 202 -- Selective Exposure, 204 -- Summary, 206 -- 12. Measuring Outcomes, 207 -- Study Design and Methods, 207 -- Data Analysis, 209 -- Multivariate Analysis, 213 -- Panel Data, 215 -- Reporting Results, 221 -- Summary, 222 -- 13. Advanced Design and Statistical Topics, 225 -- Stepwise Regression, 226 -- Three- and Multiwave Data, 227 -- Path Analysis or Structural Equation Modeling, 230 -- Event History Analysis, 233 -- Time Series, 235 -- Meta-analysis, 236 -- Weighting Data, 239 -- Cost-benefit and Cost-effectiveness Analysis, 239 -- Summary, 240 -- 14. Dissemination of Evaluation Findings, 241 -- Dissemination Conflict, 241 -- Dissemination, 242 -- Policy Process, 245 -- Interpretation, 248 -- Graphics, 248 -- Ethical Considerations, 249 -- Budgets, 251 -- Book Summary, 252 -- The Future of Health Promotion Program Evaluation, 254 -- Glossary, 257 -- References, 263 -- Appendix A: Potentially Helpful Websites, 277 -- Study Planning Software, 277 -- Evaluation Software, 278 -- Health Education/Communication Listservs, 278 -- Media Research Firms, 278 -- Qualitative Analysis Software, 278 -- Appendix B: Bolivia Survey Questionnaire, 279 -- Bolivia National Reproductive Health Program Evaluation, 280 -- Appendix C: Informed Consent Statement for Questionnaire, 295 -- Informed Consent, 295 -- Appendix D: Sample Budget Items for Health Promotion Program -- Evaluation Project, 297.
• Sommario/riassunto: This is a comprehensive guide to the framework, theories, and techniques used to evaluate health promotion programs. It covers every aspect of the activities involved in conducting an evaluation, including formative, process, and summative research. Particular attention is paid to data collection, management, analysis, and the interpretation of findings.