1.

Record Nr.

UNINA9910828632603321

Autore

Kumar Rajesh <1954->

Titolo

Doing business in India : a guide for western managers / / Rajesh Kumar and Anand Kumar Sethi

Pubbl/distr/stampa

New York, : Palgrave Macmillan, 2005

ISBN

1-281-36873-3

9786611368739

1-4039-8057-8

Edizione

[1st ed.]

Descrizione fisica

1 online resource (175 p.)

Altri autori (Persone)

SethiAnand

Disciplina

395.5/2/0954

Soggetti

Business etiquette - India

Corporate culture - India

Negotiation in business - India

Industrial management - Social aspects - India

Intercultural communication - India

National characteristics, East Indian

India Commerce

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. [142]-156) and index.

Nota di contenuto

Cover; Contents; Preface; 1 India: A Commercial History Perspective; 2 The Rise of India: India and the West-Institutional Contrasts; 3 A Brief History of the Indian Software Industry; 4 Cultural Portrait: Impact of Hinduism on Indian Managerial Behavior; 5 Understanding India; 6 Strategizing Success in India; 7 Communicating with Indians; 8 Managing Relationships with the Indian Government: The Critical Challenges for Multinational Firms; 9 Negotiating and Resolving Conflicts in India; Appendices; Notes; Index

Sommario/riassunto

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and



business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.