Microsoft Dynamics CRM 4 for dummies / / Joel Scott, David Lee

• Record Nr.: UNINA9910828072803321
• Autore: Scott Joel
• Pubbl/distr/stampa: Indianapolis, IN, : Wiley, 2008
• ISBN: 1-118-05260-9; 0-470-39753-5
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (434 p.)
• Collana: --For dummies
• Disciplina: 658.8120285536
• Soggetti: Customer relations - Data processing; Relationship marketing
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Microsoft Dynamics CRM 4 for Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Microsoft CRM Basics; Part II: Setting Things Up; Part III: Managing Sales; Part IV: Making the Most of Marketing; Part V: Taking Care of Your Customers; Part VI: The Part of Tens; Index
• Sommario/riassunto: Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft's CRM solution in a jiffy. Whether you're considering a CRM system for the first time or