1.

Record Nr.

UNINA9910827856503321

Titolo

Business intelligence and mobile technology research : an information systems engineering perspective / / edited by Mohamed Ridda Laouar and Sean B. Eom

Pubbl/distr/stampa

Newcastle upon Tyne, [United Kingdom] : , : Cambridge Scholars Publishing, , 2014

©2014

ISBN

1-4438-5835-8

Descrizione fisica

1 online resource (322 p.)

Disciplina

658.472

Soggetti

Business intelligence

Strategic planning

Business enterprises - Information technology

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

TABLE OF CONTENTS; PREFACE; PART I; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; CHAPTER NINE; CHAPTER TEN; PART II; CHAPTER ELEVEN; CHAPTER TWELVE; CHAPTER THIRTEEN; CHAPTER FOURTEEN; CHAPTER FIFTEEN; PART III; CHAPTER SIXTEEN; CHAPTER SEVENTEEN; CHAPTER EIGHTEEN; CONTRIBUTORS

Sommario/riassunto

All business organizations strive for increasing their growth by seizing new opportunities, reducing enterprise costs, attracting new customers and retaining old customers. In doing so, business intelligence and analytics allow business organizations to make better plans, informed decisions, and monitor their progress towards planned goals and objectives. The more disruptive power of IT technologies comes synergistically. Individual IT technologies do not work in isolation. Business intellige...