|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910827465203321 |
|
|
Autore |
Chunawalla S. A |
|
|
Titolo |
Mass communications and media studies : masscommedia / / S.A. Chunawalla |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Mumbai [India], : Himalaya Pub. House, 2010 |
|
|
|
|
|
|
|
ISBN |
|
1-282-80440-5 |
9786612804403 |
93-5044-037-7 |
1-4416-7825-5 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (553 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Mass media - India |
Mass media |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di contenuto |
|
COVER; CONTENTS; Basic Concepts of Mass Communications; Media Overview; Media Selection, Planning, Scheduling & Strategy; Print Media; Electronic Media - TV; Electronic Media - Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Cellular Telephones; Cinema and Films; Non-traditional Media; Print Production; TV Commercial/Film Production; Fundamentals of Computer Graphics; Production of Animation Films; Marketing Research; Public Relations; Media Personalities |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Several thousand newspapers and magazines,several several hundred general entertainment and other channel of satellite TV, broadband internet connections on computers,about 350 million cellphones,almost a thousand plus movies every year-all this reminds us that we are in ICE Age-the age of information,communication and entertainment.Many career opportunities have been thrown open by a booming media business. Mass communication have scaled the Himalayan height.It is the time to capture the excitement,the novelty and vibrancy of this field between the covers of a book .This book treats mass comm |
|
|
|
|
|
|
|