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Record Nr. |
UNINA9910827464803321 |
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Autore |
Midgley David |
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Titolo |
The innovation manual [[electronic resource] ] : integrated strategies and practical tools for bringing value innovation to the market / / David Midgley |
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Pubbl/distr/stampa |
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Chichester, England ; ; Hoboken, N.J., : John Wiley & Sons, c2009 |
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ISBN |
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1-119-20632-4 |
1-282-93960-2 |
9786612939600 |
0-470-74484-7 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (330 p.) |
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Disciplina |
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Soggetti |
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Technological innovations - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together. |
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Sommario/riassunto |
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The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are: - Creating advantage in the minds of many - Chartering innovation within the organization - Preparing, developing and supporting the right team - Placing customers at the centre of innovation - Changing the organization to deliver the innovation - Motivating the right partners |
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