1.

Record Nr.

UNINA9910827001803321

Autore

Poulin Richard

Titolo

The language of graphic design [[electronic resource] ] : an illustrated handbook for understanding fundamental design principles / / Richard Poulin

Pubbl/distr/stampa

Beverly, Mass., : Rockport Publishers, c2011

ISBN

1-61060-233-1

Edizione

[1st edition]

Descrizione fisica

1 online resource (291 p.)

Disciplina

741.6

Soggetti

Graphic arts

Design

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references (p. 272-274) and index.

Nota di contenuto

Point -- Line -- Shape -- Form -- Light -- Color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid.

Sommario/riassunto

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.