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Record Nr. |
UNINA9910826659803321 |
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Autore |
Schwabish Jonathan |
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Titolo |
Elevate the debate : a multilayered approach to communicating your research / / edited by Jonathan Schwabish |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : Wiley, , [2020] |
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©2020 |
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ISBN |
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9781119620037 |
1-119-62002-3 |
1-119-62003-1 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (xiv, 210 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Comunicació en l'urbanisme - Estats Units d'Amèrica |
Sociologia urbana - Investigació - Estats Units d'Amèrica |
Política urbana - Investigació - Estats Units d'Amèrica |
Sociology, Urban - Research - United States |
Urban policy - Research - United States |
Communication in city planning - United States |
research |
communication skills |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Chapter 1 Why Research Needs a Big Audience -- Chapter 2 Developing an Audience Outreach Strategy -- Chapter 3 An Introduction to Visualizing Your Research -- Chapter 4 Better Presentations: More Effective Speaking -- Chapter 5 How to Blog about Your Findings -- Chapter 6 Working with the Media to Increase Your Impact -- Chapter 7 Social Media Can Build Audiences That Matter -- Chapter 8 Putting It All Together to Make a Difference |
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Sommario/riassunto |
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Learn how to make data-driven research accessible to decision makers, policymakers, and the general public. Many researchers, scholars, and analysts fail to develop communication strategies that work in today's crowded landscape of content, research, and data. To be successful, |
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modern researchers need to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact. An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implement meaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute's Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions. This valuable book teaches you how to: Develop and apply data-driven and story-focused communication Use the "Pyramid Philosophy" of rooting accessible, engaging communications products in sophisticated research. Solve problems with your research by defining goals and recommending conclusions-based actions Identify the researchers, organizations, funders, influencers, and policymakers who are most important to your goals and precisely target their information needs Employ communication styles and strategies to get your work in the hands of people who can use it and act upon it. Elevate the Debate: A Multi-layered Approach to Communicating Your Research is a must-have resource for academic researches, policy researchers, and all analysts of data-driven research. |
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