|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910826633303321 |
|
|
Autore |
Eldring Jan |
|
|
Titolo |
Porter's (1980) generic strategies, performance and risk : an empirical investigation with German data / / Jan Eldring |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Hamburg, : Diplomica Verlag, 2009 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (78 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
Porter ́s (1980) Generic Strategies, Performance and Risk; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; 1. Introduction; 2. Theory and Hypotheses; 3. Data and Method; 4. Analysis and Results; 5. Discussion, Implications and Limitations; 6. Conclusion; 7. References; MIP; Curriculum Vitae |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Porter's (1980) book Competitive Strategy has received a great deal of attention in the strategic management literature. Here Porter claims that competitive strategy is the search for a favorable competitive position in the industry, which can erode or improve, depending on a firm's choice of strategy. He derived a conceptual typology of three generic strategies that has already become a classic among scholars. They are cost leadership, differentiation and focus strategies. Just recently Michael Raynor (2007) challenged Porter's widely accepted typology, by including another dimension in the d |
|
|
|
|
|
|
|