1.

Record Nr.

UNINA9910826346703321

Autore

Golbeck Jennifer

Titolo

Analyzing the social web / / Jennifer Golbeck

Pubbl/distr/stampa

Amsterdam, : Elsevier, 2013

Waltham, MA : , : Morgan Kaufmann, , 2013

ISBN

0-12-405856-6

1-299-19664-0

Edizione

[1st ed.]

Descrizione fisica

1 online resource (xxvi, 264 pages) : illustrations (some color), maps (some color)

Collana

Gale eBooks

Disciplina

302.3

Soggetti

Social media

Social networks

Human-computer interaction

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.

Sommario/riassunto

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to t