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Record Nr. |
UNINA9910826217903321 |
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Autore |
Kapur Jyotsna |
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Titolo |
Coining for capital : movies, marketing, and the transformation of childhood / / Jyotsna Kapur |
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Pubbl/distr/stampa |
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New Brunswick, N.J., : Rutgers University Press, c2005 |
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ISBN |
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1-282-13441-8 |
9786613806994 |
0-8135-3768-1 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (212 p.) |
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Disciplina |
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Soggetti |
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Children - United States - Social conditions - 20th century |
Child consumers - United States |
Advertising and children - United States |
Children in motion pictures |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [177]-184) and index. |
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Nota di contenuto |
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Introduction: Without Training Wheels: The Ride into Another Century of Capital; Chapter 1: Cradle to Grave: Children's Marketing and the Deconstruction of Childhood; Chapter 2: Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia; Chapter 3: Of Cowboys and Indians Hollywood's Games with History and Childhood; Chapter 4: Obsolescence and Other Playroom Anxieties: Toy Stories over a Century of Capital; Chapter 5: The Children Who Need No Parents; Chapter 6: The Burdens of Time in the Bourgeois Playroom |
Chapter 7: Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture Conclusion: All That is Solid Melts into Air; About the Author |
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Sommario/riassunto |
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""This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture.""-Ellen Seiter, author of The Internet Playground: Children's Access, Entertainment and Mis-Education Since the 1980's, a peculiar paradox has evolved in American film. Hollywood's children have grown up, and the adults are looking and behaving more and more like children. In popular films |
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such as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is the children who ar |
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