Super-sticky Wechat and Chinese society / / Yujie Chen, Zhifei Mao, Jack Linchuan Qiu

• Record Nr.: UNINA9910825815903321
• Autore: Chen Yujie
• Pubbl/distr/stampa: Bingley : , : Emerald Publishing Limited, , [2018]; ©2018
• ISBN: 1-78743-091-X; 1-78743-944-5
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (89 pages)
• Collana: Emerald points
• Disciplina: 302.302850951
• Soggetti: Online social networks - China; Language Arts & Disciplines, Communication Studies; Communication studies
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Cover -- Half Title Page -- Title Page -- Copyright Page -- Acknowledgements -- Contents -- About the Authors -- Introduction -- I.1. Rise of a mega-platform -- I.2. The super-sticky WeChat -- I.3. How we study WeChat -- I.4. Book Structure -- Notes -- Chapter 1 A Silver-Spoon App: WeChat, Tencent and the Mobile Revolution -- 1.1. Introduction: the old dream for a mega-platform -- 1.2. Mobile culture in China: QQ, Tencent and social media -- 1.2.1. The Promise and Pitfalls of the Golden Platform -- 1.3. WeChat's Role in Business Map of Tencent -- 1.4. WeChat on the Political Map of Chinese Government -- 1.5. Conclusion: Selective All-Inclusiveness -- Chapter 2 Super-Sticky Design and Everyday Cultures -- 2.1. Introduction -- 2.2. A social and visual walkie-talkie -- 2.3. An informational and service bazaar -- 2.4. A messaging and scanning wallet -- 2.4.1. The Glue of a Virtual Wallet -- 2.4.2. The Tipping Dispute: An Epitome of the Clashes of Platform Infrastructures -- 2.5. Conclusion: technological disruption is not the right question -- Notes -- Chapter 3 The Eventful WeChat -- 3.1. Social Events on Chinese Social Media -- 3.2. Supplementing, Extending and Initiating: Social Events on WeChat -- 3.3. WeChat as Supplement: Peter Liang and Online Activism among Chinese ; Americans -- 3.4. WeChat the Extender: Wei Zexi and the Aftermath of a Deathly Scandal -- 3.5. WeChat the Initiator: Who is Fan Yusu, and Why Do People Care? -- 3.6. Conclusion -- Chapter 4 Conclusion: Super-sticky WeChat and the Global Society -- 4.1. A Modern Chinese Social Technology on Exhibit -- 4.2. WeChat-ise Everyday Life? -- 4.3. Global Influence of the Super-Sticky Model -- 4.4. Social Media at Crossroads -- Notes -- Appendix -- A Timeline of WeChat (from November 2010 to January 2018) -- References -- Sources for the WeChat timeline English source -- English source.; Chinese sources -- Index.
• Sommario/riassunto: App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.