1.

Record Nr.

UNINA9910825667603321

Autore

Cullen Kristin

Titolo

Design elements, typography fundamentals [[electronic resource] ] : a graphic style manual for understanding how typography affects design / / Kristin Cullen

Pubbl/distr/stampa

Beverly, Mass., : Rockport Publishers, 2012

ISBN

1-61058-400-7

Edizione

[1st edition]

Descrizione fisica

1 online resource (161 p.)

Collana

Design elements Design elements, typography fundamentals

Classificazione

DES007050

Disciplina

686.2/2

Soggetti

Graphic design (Typography)

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Cover -- Title -- Contents -- Introduction -- 1 -- TYPE IN CONTEXT -- Definition and Function -- In Practice -- 2 -- ESSENTIAL ELEMENTS -- Anatomy and Terminology -- 3 -- ON TYPEFACES -- Categories of Type -- Selection Considerations -- In Combination -- 4 -- TYPESETTING FACTORS -- Space and Spacing -- Alignments and Paragraphs -- Hierarchy -- Aesthetic Tailoring -- 5 -- STRUCTURE -- Baseline Alignment -- Grid Systems -- Alternate Methods -- Appendices -- Readings -- Contributors -- Image Credits -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Z -- Acknowledgments -- About the Author.

Sommario/riassunto

"Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists--this is the field guide for the journey!"--