1.

Record Nr.

UNINA9910825634303321

Titolo

Strategic planning : an Emerald guide

Pubbl/distr/stampa

Bradford, England, : Emerald Group Publishing, c2005

ISBN

1-280-70653-8

9786610706532

Edizione

[1st ed.]

Descrizione fisica

70 p

Disciplina

658.4;658.4012

Soggetti

Strategic planning

Management

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di contenuto

Cover -- Introduction -- A driving force: an analysis of strategic planning in the Canadian automotive industry -- Discovering significant and viable new businesses: have faith in strategic planning basics -- Freshening up strategic planning: more than fill-in-the-blanks -- Organizational mechanisms for successful IS/IT strategic planning in the digital era -- Strategic planning using QFD -- The role of strategic planning in the performance of small, professional service firms: A research note.

Sommario/riassunto

After a period of being considered relatively unfashionable, strategic planning is now making a comeback on a large scale. This form of scheduling was consistently used in the 1960s but fell out of favour in the 80s as quality strategy became the key feature.