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Record Nr. |
UNINA9910825521203321 |
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Autore |
Ibroscheva Elza <1974-> |
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Titolo |
Advertising, sex, and post-socialism : women, media, and femininity in the Balkans / / Elza Ibroscheva |
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Pubbl/distr/stampa |
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Lanham : , : Lexington Books, , [2013] |
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©2013 |
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ISBN |
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1-4985-5716-3 |
0-7391-7267-0 |
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Descrizione fisica |
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1 online resource (203 p.) |
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Disciplina |
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Soggetti |
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Post-communism - Balkan Peninsula |
Sex in advertising - Balkan Peninsula |
Socialism - Balkan Peninsula |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Acknowledgments; Introduction; 1 Sex? Please, We Are Socialist; 2 Advertising and the Socialist Economy; 3 Liberating Women; 4 Of Vodka, Watermelons, and Other Sexy Fruit; 5 Sex and Politics; Conclusion; Bibliography; Index; About the Author |
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Sommario/riassunto |
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The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. |
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