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1. |
Record Nr. |
UNINA9910452036003321 |
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Autore |
Martin Dick <1946-> |
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Titolo |
Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2007 |
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ISBN |
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1-281-12854-6 |
9786611128548 |
0-8144-2996-3 |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Brand name products - United States |
Branding (Marketing) - United States |
International economic relations |
Anti-Americanism |
Anti-Americanism - Arab countries |
Electronic books. |
United States Relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references (p. [263]-287) and index. |
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Nota di contenuto |
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Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |
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2. |
Record Nr. |
UNINA9910825455303321 |
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Autore |
Bar-Eli Michael |
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Titolo |
Judgement, decision making and success in sport / / Michael Bar-Eli, Henning Plessner and Markus Raab |
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Pubbl/distr/stampa |
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Malden, Mass., : Wiley, 2011 |
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ISBN |
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9786613256232 |
9781119976936 |
1119976936 |
9781283256230 |
1283256231 |
9781119977032 |
1119977037 |
9781119977049 |
1119977045 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (232 p.) |
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Collana |
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W-B series in sport and exercise psychology ; ; 1 |
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Classificazione |
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Altri autori (Persone) |
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PlessnerHenning |
RaabMarkus |
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Disciplina |
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Soggetti |
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Sports - Psychological aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Machine generated contents note: 1. Judgment and Decision Making as a topic of sport science. -- 1.1 Maximization and optimization in sport. -- 1.2 JDM history. -- 1.3 The development of JDM research in sport. -- 1.4 Rationale and structure of this book. -- 2. Theories of (social) judgment. -- 2.1 Psychophysics. -- 2.2 Social Judgment Theory. -- 2.3 Social cognition. -- 2.4 Summary. -- 3. Theories of decision making. -- 3.1 Subjective Expected Utility Theory. -- 3.2 Prospect Theory. -- 3.3 Decisional Field Theory. -- 3.4 Simple heuristic approach. -- 3.5 Summary. -- 4. Expertise in JDM. -- 4.1 What are the components of expertise in JDM? -- 4.2 How can we measure JDM expertise? -- 4.3 How can we explain JDM expertise? -- 4.4 How can we develop JDM expertise? -- 4.5 Summary. -- 5. Athletes. -- 5.1 Judging one's own performance. -- 5.2 What choices are athletes confronted with? -- 5.3 |
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How do athletes choose? -- 5.4 JDM training for athletes. -- 5.5 Summary. -- 6. Managers and Coaches. -- 6.1 JDM as a leadership task. -- 6.2 Managerial JDM. -- 6.3 Coaches' JDM. -- 7. Referees. -- 7.1 The tasks of referees. -- 7.1 Perceptual limitations. -- 7.2 Prior knowledge. -- 7.4. Rules of information integration. -- 7.5. Improving referees' JDM. -- 8. Observers. -- 8.1 Biases in judgments of sport performance. -- 8.2 Predictions and betting. -- References. -- Index. |
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Sommario/riassunto |
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"Judgment, Decision-Making and Success in Sport presents a thorough overview and assessment of the study of Judgment and Decision-Making (JDM) in sports psychology, and represents an important source of information for those interested in the possible causes and reasons for success and failure in sport ... The only book to apply the principles of JDM to sport. Applies theory to practice by looking at problems of athletes, coaches, and referees and providing recommendations for dealing with them. Offers an overview of current JDM research. Useful for psychologists, physical education teachers, sports scientists, and researchers in this field."-- |
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