|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910825129003321 |
|
|
Autore |
Herrick Dennis F |
|
|
Titolo |
Media management in the age of giants [[electronic resource] ] : business dynamics of journalism / / Dennis F. Herrick |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Albuquerque, : University of New Mexico Press, 2012 |
|
|
|
|
|
|
|
ISBN |
|
1-280-79259-0 |
9786613702982 |
0-8263-5164-6 |
|
|
|
|
|
|
|
|
Edizione |
[2nd ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (415 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Journalism - Management |
Journalism - Economic aspects |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
""Front Cover""; ""Title Page""; ""Copyright""; ""Contents""; ""Introduction""; ""An Opening Thought""; ""1: An Overview of Today�s Media Industry""; ""A historical perspective on the media""; ""Corporatization of the media""; ""Cross-ownership""; ""Media consolidation""; ""Public (stockholder) ownership of media""; ""Institutional investors and financial firms""; ""Reorganizing to build profits""; ""Conglomerates aren�t all bad. Are they?""; ""Yes, the mighty can fall�or at least stumble""; ""Fragmentation of media markets""; ""Preparing for a new media world"" |
""Definitions of common business terms""""Suggested websites""; ""2: Preparing Yourself for Management""; ""First, get the right job""; ""Or, create your own job""; ""Getting discovered and climbing to the top""; ""Your first management position""; ""Surviving in the cross fire""; ""Managing yourself�handling time""; ""Not just anyone can be a manager""; ""Journalists becoming managers""; ""The indispensable management resource""; ""The quick way to the top""; ""CASE STUDY: Learning to think like a manager""; ""CASE STUDY: Entrepreneurship or a management career?""; ""Suggested websites"" |
""3: Motivation and the Workforce""""Unionism in mainstream media companies""; ""Labor issues in the new economy""; ""Layoffs in hard times""; ""When you must fire or lay off someone""; ""Approaches to |
|
|
|
|