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Record Nr. |
UNINA9910825062203321 |
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Autore |
Ladner Sam |
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Titolo |
Practical ethnography : a guide to doing ethnography in the private sector / / Sam Ladner |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2016 |
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ISBN |
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9781315422251 |
1315422255 |
9781315422237 |
1315422239 |
9781315422244 |
1315422247 |
9781611323917 |
1611323916 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (212 pages) |
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Classificazione |
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SOC002010SOC019000BUS016000 |
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Disciplina |
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Soggetti |
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Business anthropology - Research - Methodology |
Ethnology - Research - Methodology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Chapter 1: Introduction; Chapter 2: Using Theory in Ethnography; Chapter 3: Managing a Private-Sector Ethnography Project; Chapter 4: Ethnographic Tools; Chapter 5: Managing Clients; Chapter 6: Ethical Ethnography; Chapter 7: Sampling; Chapter 8: Fieldwork; Chapter 9: Analysis; Chapter 10: Reporting; Chapter 11: Beyond Ethnography; Notes; References; Index; About the Author |
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Sommario/riassunto |
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Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, |
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