| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910824846803321 |
|
|
Titolo |
Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
[Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
|
©2017 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (97 pages) : illustrations |
|
|
|
|
|
|
Collana |
|
Journal of Product & Brand Management, , 1061-0421 ; ; Volume 26, Number 5 |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Social responsibility of business |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
| |