Starting an online business : all-in-one / / by Shannon Belew and Joel Elad

• Record Nr.: UNINA9910824641403321
• Autore: Belew Shannon
• Pubbl/distr/stampa: Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2017; ©2017
• Edizione: [Fifth edition.]
• Descrizione fisica: 1 online resource (915 pages) : illustrations
• Collana: For dummies
• Disciplina: 658.054678
• Soggetti: Business enterprises - Computer networks; New business enterprises - Computer networks; Internet marketing
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Start-up essentials -- Legal and accounting -- Website functionality and aesthetics -- Online and operating -- Managing security risks -- Online marketing basics -- Retail to e-tail -- E-commerce fundamentals -- E-business for the nonprofit -- E-commerce trends and market opportunities -- E-commerce advanced.
• Sommario/riassunto: Start a successful online business--and be your own boss! Being an online entrepreneur means more than just building a website--and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly--and often.