1.

Record Nr.

UNINA9910824616003321

Autore

Warburton Kara

Titolo

The corporate terminologist / / Kara Warburton ; copy editor Emma Warburton

Pubbl/distr/stampa

Amsterdam ; ; Philadelphia : , : John Benjamins Publishing Company, , [2021]

©2021

Descrizione fisica

1 online resource (xxiv, 249 pages) : illustrations

Collana

Terminology and lexicography research and practice ; ; Volume 21

Disciplina

650.014

Soggetti

Business

Business communication

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Sommario/riassunto

"The Corporate Terminologist is the first monograph that addresses the principles and methods for managing terminology in content production environments that are both demanding and multilingual, such as those found in global companies and institutions. It describes the needs of large corporations and how those needs demand a new, pragmatic approach to terminology management. The repurposability of terminology resources is a fundamental criterion that motivates the design, selection, and use of terminology management tools, and has a bearing on the definition of termhood itself. The Corporate Terminologist describes and critiques the theories and methods informing terminology management today, and practical considerations such as preparing an executive proposal, designing a termbase, and extracting terms from corpora are also covered. This book is intended for readers tasked with managing terminology in today's challenging production environments, for those studying translation and business communication, and indeed for anyone interested in terminology as a discipline and practice"--