Opere / William Harvey ; a cura di Franco Alessio

• Record Nr.: UNINA990006065210403321
• Autore: Harvey, William
• Pubbl/distr/stampa: Torino : Paolo Boringhieri, c1963
• Descrizione fisica: LII, 61 p. ; 24 cm
• Collana: Classici della scienza ; 4
• Disciplina: 500
• Locazione: FGBC
• Collocazione: XI Q 113 (4)
• Lingua di pubblicazione: Italiano
• Formato: Materiale a stampa
• Livello bibliografico: Monografia

Reading Roman declamation : the declamations ascribed to Quintilian / / edited by Martin T. Dinter, Charles Guérin, Marcos Martinho

• Record Nr.: UNINA9910824571103321
• Pubbl/distr/stampa: Berlin, [Germany] ; ; Boston, [Massachusetts] : , : De Gruyter, , 2016; ©2016
• ISBN: 3-11-038777-8; 3-11-035251-6
• Descrizione fisica: 1 online resource (320 p.)
• Collana: Beiträge zur Altertumskunde, , 1616-0452 ; ; Band 342
• Classificazione: FX 222105
• Disciplina: 808.5/1
• Soggetti: Rhetoric, Ancient
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Front matter -- Acknowledgements -- Table of Contents -- Introduction -- A Student Speaks for Social Equality in the Roman ; Classroom (Quintilian, Declamationes Minores 260) -- The Hidden Teacher ‘Metarhetoric’ in Ps.-Quintilian’s Major Declamations -- La controuersia figurata chez Quintilien (Inst. 9.2.65–99) Quelle figure pour quel plaisir? -- Entre raison et émotions: l’ethos du déclamateur de la cinquième Grande déclamation -- L’oeil à l’oeuvre dans le Tombeau ensorcelé du pseudo-Quintilien (Decl. 10) -- Fama in Ps-Quintilian’s Major Declamations -- Noverca et mater crudelis La perversion féminine dans les Grandes Déclamations à travers l’intertextualité -- La medicina nelle Declamazioni maggiori pseudo-quintilianee -- Imaginative fiction beyond social and moral norms -- Civitas Beluarum: The Politics of Eating Your Neighbor A Semiological Study of Ps. Quintilian’s Twelfth Major Declamation -- The Stepmother, the Foisted Poison and the Changed Will. Some preliminaries for pseudo-Quintilian, Decl. Mai. 2 and pseudo-Libanius, Decl. 49 -- Omnibus patemus insidiis: elite vulnerability in Major Declamations 11 -- Tyrans et tyrannicides dans les Petites déclamations -- Bibliography -- Index rerum -- Index locorum
• Sommario/riassunto: As a genre situated at the crossroad of rhetoric and fiction, declamatio offers the freedom to experiment with new forms of discourse. Placing the literariness of declamatio into the spotlight, this volume showcases declamation as a realm of genuine literary creation with its own theoretical underpinning, literary technique and generic conventions. Focusing on the oeuvre of (Ps)Quintilian, this volume demonstrates that these texts constitute a genre on their own, the rhetorical and literary framework of which remains not yet fully mapped. It is of interest to students and scholars of Rhetoric and Roman Literature.

Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus

• Record Nr.: UNINA9910817894303321
• Autore: Ebster Claus.
• Pubbl/distr/stampa: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
• ISBN: 1-78539-576-9; 1-63157-113-3
• Edizione: [Second edition.]
• Descrizione fisica: 1 online resource (234 p.)
• Collana: Consumer behavior collection, , 2163-937X
• Disciplina: 658.87
• Soggetti: Stores, Retail - Design and construction; Display of merchandise
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (pages 203-214) and index.
• Nota di contenuto: Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index.
• Sommario/riassunto: The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research. In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors had drawn on ; both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following: goals and relevance of store design; shopper marketing; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional shopping experiences and theming.