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Record Nr. |
UNINA9910824552003321 |
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Autore |
Mills Stephen <1954-> |
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Titolo |
The professionals : strategy, money & the rise of the political campaigner in Australia / / Stephen Mills |
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Pubbl/distr/stampa |
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Collingwood, Victoria : , : Black Incorporated, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (450 pages) |
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Disciplina |
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Soggetti |
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Campaign management - History - Australia |
Political campaigns - Australia - History |
Communication in politics - Australia |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front Cover; Copyright; THE PROFESSIONALS; Dedication; Tables; Introduction; 1. Military Prototype; 2. Numbers Man; 3. A Meeting in London; 4. National Campaign Director; 5. A Bloodletting; 6. A Question of Money; 7. A Philosophy of Power; 8. Contested Terrain; 9. A Liberal Ascendancy; 10. A Ground War; 11. A Line of Succession; 12. Micro-Targeting; Conclusion; Acknowledgements; Notes on Sources; Bibliography; Index |
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Sommario/riassunto |
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Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the |
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