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Record Nr. |
UNINA9910824347503321 |
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Autore |
Joshi Atul |
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Titolo |
Winning a billion consumers : a disruptive approach for success in India / / Atul Joshi |
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Pubbl/distr/stampa |
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New Delhi, India : , : Sage, , 2016 |
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©2016 |
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ISBN |
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93-5150-556-1 |
93-5150-558-8 |
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Descrizione fisica |
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1 online resource (281 p.) |
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Disciplina |
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Soggetti |
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Management - India |
Customer relations - India |
Strategic planning - India |
Social responsibility of business - India |
Success in business - India |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Cover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning in a BillionConsumer Market; 2 Cracking the Da Vinci Code; PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3 The Five Knots of theLast Mile; 4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III DELIVERING THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value Chains; 7 Customer Capital in theTimes of the MillennialGeneration ; 8 Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the Author |
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Sommario/riassunto |
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A disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market. |
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