1.

Record Nr.

UNINA9910824342503321

Autore

Sheetz-Runkle Becky

Titolo

The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / / Becky Sheetz-Runkle

Pubbl/distr/stampa

New York : , : AMACOM, , 2014

©2014

ISBN

0-8144-3382-0

Edizione

[1st edition]

Descrizione fisica

1 online resource (255 p.)

Disciplina

658.4/012 |2 23

Soggetti

Small business - Management

Strategic planning

Leadership

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Cover; Contents; Acknowledgments; Introduction; PART 1-SEIZE THE ADVANTAGE WITH SUN TZU; 1. About Sun Tzu and The Art of War; 2. The Power of Applying The Art of War for Small Business; PART 2-UNDERSTANDING: ESSENTIAL SUN TZU; 3. Understand Yourself; 4. Understand the Enemy; 5. Understand the Market; 6. Sun Tzu for Customers and Business Alliances; PART 3-PRINCIPLES FOR THE BATTLEFIELD; 7. Embody the General; 8. Perseverance; 9. Focus; 10. Unity; PART 4-ADVANCED SUN TZU: STRATEGY FOR YOUR SMALL BUSINESS; 11. Maneuvering; 12. Adaptation; 13. Spirit; 14. Deception

15. Sun Tzu and the Future of Your BusinessAppendix: Key Sun Tzu Passages for Small Business; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from Do It! Marketing

Sommario/riassunto

Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun



Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent...for their very survival. The Art of War