Sustainable luxury and social entrepreneurship : stories from the pioneers

• Record Nr.: UNINA9910823863003321
• Autore: Gardetti Miguel Ángel
• Pubbl/distr/stampa: [Place of publication not identified], : Greenleaf Publishing, 2014
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (167 pages)
• Disciplina: 658.4/08
• Soggetti: Social entrepreneurship - Environmental aspects; Luxury goods industry; Management; Business & Economics; Management Styles & Communication
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di contenuto: Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword -- Acknowledgements -- Sustainable luxury: Stories from the pioneers -- Stories from the social pioneers in the sustainable luxury sector: A conceptual vision -- 1 Elvis &amp -- Kresse, UK -- 2 The IOU Project, Spain -- 3 Aïny Savoirs des Peuples, France -- 4 Pachacuti, UK -- 5 We Are Knitters, Spain -- 6 Positive Luxury, UK -- 7 Bottletop, UK -- 8 Big Blue Bike, USA -- 9 Estancia Peuma Hue, Argentina -- About the editors.
• Sommario/riassunto: These social entrepreneurs highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.