Responsible business : how to manage a CSR strategy successfully / / edited by Manfred Pohl and Nick Tolhurst

• Record Nr.: UNINA9910823349803321
• Pubbl/distr/stampa: Hoboken, N.J., : Wiley, 2010
• ISBN: 9786613371683; 9780470662397; 0470662395; 9781119206156; 1119206154; 9781283371681; 1283371685; 9780470660331; 0470660333
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (370 p.)
• Altri autori (Persone): PohlManfred <1944->; TolhurstNick
• Disciplina: 658.4/08
• Soggetti: Social responsibility of business
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: "An ICCA publication"--Cover.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Responsible Business; Contents; Acknowledgements; About the editors; List of contributors; Introduction; 1: What does a sustainability manager do?; 2: An introduction to stakeholder dialogue; 3: Who works in CSR? Staffing and recruitment in CSR; 4: A legal perspective on CSR; 5: Corporate volunteering as a tool of strategic company development; 6: CSR assurance in practice: measuring and auditing sustainability; 7: Sustainability reporting 2.0: from 'Trojan horse' to 'value booster'; 8: Ten rules for successful CSR communication; 9: Event project management best practice; 10: The role of IT in corporate sustainability strategies 11: CSR in the hotel industry: the Accor perspective; 12: Microfinance: helping communities to develop; 13: Sustainability management in the automotive sector; 14: Beyond marketing: CSR as a business strategy for SMEs - the Betapharm story; 15: Sports sponsoring and CSR: ; lessons from HypoVereinsbank; 16: Five rules for sustainable supply chain management; 17: Public private partnerships in corporate responsibility; 18: CSR in developing countries; 19: Carbon offsetting as a CSR strategy; 20: Implementing profitable CSR: the CSR 2.0 business compass 21: CSR 2.0: the evolution and revolution of corporate social responsibility; Further reading; Index
• Sommario/riassunto: Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital ""how to"" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies - whether as CSR managers or at top management level - with coverage of all the important aspects of CSR - from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law,