1.

Record Nr.

UNINA9910823284003321

Autore

Phillips Noëlle

Titolo

Craft beer culture and modern medievalism : brewing dissent / / Noëlle Phillips [[electronic resource]]

Pubbl/distr/stampa

Amsterdam : , : Amsterdam University Press, , 2019

ISBN

1-64189-218-8

Descrizione fisica

1 online resource (155 pages) : digital, PDF file(s)

Collana

Collection Development, Cultural Heritage, and Digital Humanities

Disciplina

641.23

Soggetti

Beer - Europe - History - To 1500

Beer - United States - History

Beer - Canada - History

Medievalism

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Title from publisher's bibliographic system (viewed on 20 Nov 2020).

Nota di bibliografia

Includes bibliographical references (pages [149]-152) and index.

Nota di contenuto

Front Cover; Half-title; Series information; Title page; Copyright information; Table of contents; List of Illustrations; Acknowledgements; Chapter 1. Introduction; Medievalism; Medievalism through the Ages; Craft Beer and Medievalism; Chapter 2. Reading Beer in the Middle Ages; Medieval Beer as Culture; Willful Women: Gender and the Commodification of Beer in the Middle Ages; Conclusion: 1516 and All That; Chapter 3. Resistance and Revolution; Beer Production in North America: Corporate Giants and the "Little Guys"; The Meaning of Craft Beer: Identity, Status, Resistance; Chapter 4. Beer Heroes and Monastic MedievalismBeyond Neolocalism; Monastic Medievalism in Craft Breweries: Recovering the Past and Creating Community; Naughty Monks and Funny Friars; Monastic Medievalism and Gender: What about the Women?; Chapter 5. Militant Medievalism; Chapter 6. Pale Ales and White Knights; Seeing Whiteness; White Medievalism; Beer and Race: Dealing with the Discomfort; Brave Men and True: The Entrepreneurial, Warrior Spirit and White Medievalism; Beer and Belonging; Chapter 7. Conclusion; Select Bibliography; Index.

Sommario/riassunto

In recent years craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community. This book discusses the desire for the local, the non-



corporate, and the pre-modern in the discourse of craft brewing, forming a strong counter-cultural narrative. However, such discourses also reinforce colonial histories of purity and conquest while effacing indigenous voices. This book reveals that craft beer is therefore much more than a delicious adult beverage; its marketing reveals a cultural desire for a past that has disappeared in a world that privileges the present.