Facebook marketing : an hour a day / / Chris Treadaway, Mari Smith

• Record Nr.: UNINA9910823224603321
• Autore: Treadaway Chris <1974->
• Pubbl/distr/stampa: Indianapolis, Ind., : John Wiley & Sons, c2012
• ISBN: 1-280-67384-2; 9786613650771; 1-118-22586-4
• Edizione: [2nd ed.]
• Descrizione fisica: 1 online resource (362 p.)
• Collana: Serious skills
• Altri autori (Persone): SmithMari <1966->
• Disciplina: 658.8/72
• Soggetti: Internet marketing; Social networks - Computer network resources
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
• Sommario/riassunto: The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing mar