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Record Nr. |
UNINA9910822983003321 |
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Autore |
Laursen Gert H. N |
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Titolo |
Business analytics for managers : taking business intelligence beyond reporting / / Gert H.N. Laursen, Jesper Thorlund |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2010 |
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ISBN |
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1-118-98381-5 |
1-62198-438-9 |
1-282-65415-2 |
9786612654152 |
0-470-90115-2 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (273 p.) |
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Collana |
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Wiley and SAS business series |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Business intelligence |
Data mining |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting; Contents; Foreword; Introduction; Chapter 1: The Business Analytics Model; Chapter 2: Business Analytics at the Strategic Level; Chapter 3: Development and Deployment of Information at the Functional Level; Chapter 4: Business Analytics at the Analytical Level; Chapter 5: Business Analytics at the Data Warehouse Level; Chapter 6: The Company's Collection of Source Data; Chapter 7: Structuring of a Business Intelligence Competency Center; Chapter 8: Assessment and Prioritization of BA Projects |
Chapter 9: Business Analytics in the FutureIndex |
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Sommario/riassunto |
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World-class guidance for delivering the right decision support to the right people at the right time A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.Proven guidance on developing an information strategyTips for supporting your company's ability to innovate in the future by using |
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