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Record Nr. |
UNINA9910822533403321 |
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Autore |
Pérez Sobrino Paula |
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Titolo |
Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid |
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Pubbl/distr/stampa |
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Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 |
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©2017 |
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Descrizione fisica |
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1 online resource (233 pages) : illustrations |
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Collana |
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Figurative Thought and Language (FTL), , 2405-6944 ; ; Volume 2 |
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Disciplina |
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Soggetti |
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Metaphor |
Metonyms |
Advertising - Language |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes. |
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